For those of you that don’t know, my name is Aaron Castilleja, and I am the new(ish) owner of CrossFit DSP. My wife and I (Lauren) officially took this gym over in September of 2019. This was the first CrossFit gym I ever attended, so I hold a special place in my heart for it (hence why I decided to buy it). Owning a gym was never a “dream” of mine. I found CrossFit at a time in my life where I needed it most. Things weren’t necessarily going my way, and I needed to change something quick.
But that is not what I am here to talk about today.
I have done a pretty crappy job of sharing my mission with my current members, as well as the community.
I want to put an end to that today.
New Owner. Same Name (for now 😉). Bigger Mission.
Things happened very quickly when we decided to buy CrossFit DSP. It was seriously a blur. One day, we were just normal people living our every day normal life, and the next we are business owners with major responsibilities. During the transition from the previous owners I worked so hard on making the transition smooth, that I completely forgot to tell why I decided to take on DSP and what my mission is.
I love CrossFit. Anyone who knows me (especially my wife) knows that I am constantly watching or learning anything that has to do with the training methodology. But what I love even more, is seeing the positive impacts that working out can have on someones life. And I am not just talking about CrossFit. I am talking about all types of exercising.
My mission? I want to help 1000 people in the Temple-Belton-Killeen area become healthy through good nutrition and exercise. No matter your age, athletic capabilities or economic status. Period. I KNOW there are 1000 people in this area that could benefit from becoming healthier inside and out. And I want to be the gym that changed their life.
I also have an even bigger mission. Say what?! Bigger than helping 1000 people get healthy and happy?! Yup. I want to #TransformTemple. I want to change the way people think about working out and living a healthy life here. To be honest, I am kind of obsessed with it right now. Why? Because I know it can happen.
Now you may be asking yourself, “But Aaron, how are you going to get 1000 people to try CrossFit? Isn’t that a little far stretched?” The answer to that is yes, it is far stretched. But take a look at the title again. We are CrossFit DSP…..for now. I am taking something old, and turning it into something new. With the goals that I have for Temple, there are some things that need to be changed, and our name is one of them.
CrossFit is an exercise program we offer, not who WE ARE.
Now that doesn’t mean we are changing who we are or what we stand for. Our community and current members mean the world to us. We wouldn’t be here today without them and their support. I am just starting to think bigger so we can reach (help) more people.
CrossFit is the only service we offer now, but that will not always be the case. My team and I are working each day to be able to provide more options for different types of exercising. As much as I would love it to, unfortunately, these changes won’t happen over night. We are currently in TESTING mode. I want to be sure that the product we put out is something that we are going to be proud of. I won’t go into too much detail here, but just know that a new program is coming. 😊 And it is straight 🔥🔥🔥
While we do plan to transform what we offer as a whole, don’t think that our DSP60 program that we offer now isn’t relevant. This program is our bread and butter (like Texas Roadhouse bread and butter. MMMM). DSP60 is top notch and is a beautiful blend of strength + conditioning. Don’t believe me? Come check us out. We offer FREE workouts every Saturday at 9am.
Click this link >> https://crossfitdsp.uplaunch.com/client_bookings/3291 << to schedule a No Sweat Intro with one of our coaches and claim your spot.
I am super excited to share all of the changes that are to come in the near and distant future with CrossFit DSP. I hope to have you all along the ride with us cause it is going to be a fun one! Until next week, peace!